Apple released a new video ad, and this is a good one.
Like previous ads, Apple is focusing on just one new feature in the iPhone 7. In this specific ad called “Dive,” you can see a very athletic man who is in his golden years. He challenges himself by diving from a high platform.
But first, he needs the right music to do it (“La Virgin de la Macarena” by Arturo Sandoval). The iPhone 7 stereo speakers are much louder compared to the one in the iPhone 6s. Sure, they don’t sound as good as your home speaker, but if you’re listening to a podcast while doing the dishes or are in a hotel room, they could still come in handy.
But the best part of the ad is probably the anxious anticipation of the dive. Until the very last second, you think it could end up being a marvelous belly flop. But our diving champion saves the day.